Also Read: Bon Appétit Names Chef Marcus Samuelsson as First Brand Adviser“Tumblr is the pulse of the internet, and where Gen Z is discovering their next favorite thing, (and) that includes all kinds of entertainment fandoms – from superheroes to anime and everything in between, which made taking on this new role exciting,” City told TheWrap in an email. “Tumblr as a brand has always been associated with fandom, and reinvigorating our relationships with film studios, TV networks, streaming platforms and other providers is critical as we look to partner with companies in the entertainment space.”City is the second hire Tumblr has poached from Vice in recent months — it hired Vice’s former senior vice president of North American partnerships.
Read more on thewrap.com
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