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Travel influencers get a bad rep – but don't judge too soon
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msn.comRead more: What will we wear to work after Covid? We ask the expertsOf course, the recent news stories haven’t helped.
Hordes of influencers have been flocking to far-flung places like Dubai, the Maldives and Mexico, seemingly flaunting their freedom, all in the name of ‘paid work,’ while most of us stay at home to endure the third lockdown in 12 months.
It’s more than enough to create resentment. The controversy isn’t new to us. We’ve all seen the reports of restaurants and hotels ‘outing’ influencers that brazenly ask for a free meal or stay, in return for a social media post.
But it seemed that breaking lockdown rules was the final straw for consumers – and some brands. ‘Influencing’, as an occupation, is still relatively new.
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