EXCLUSIVE: In a smart move that aligns business closer to this year’s Cannes Film Festival, leading international sellers and major agencies have agreed among themselves to stage their virtual sales market between June 21-25, the same dates which the Cannes Marché today announced it is moving its pre-screenings event.This while the industry still wonders if the festival will be able to follow through with its plans to hold both the Cannes Film Festival and a Cannes Market on the Croisette in July, with the global Covid pandemic lingering.This is a welcome move to avoid having Cannes-associated events in three separate months.
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