TikTok users spend up to 89 minutes on average each day on the short-form video app.That’s according to leaked data that reveals more about its growing user base and user demographics as well as the time people spend trawling through the app on a daily basis.Music Business Worldwide (MBW) reported on the leak, writing that TikTok’s US company has been contacting advertising agencies in the country using a B2B pitch deck under its TikTok For Business sub-brand.Information from the pitch deck dated January 2021 shows that TikTok’s average user opens the app 19 times in an average day, although it’s not clear if that’s worldwide or US-only.And, according to TikTok’s own analytics, as of October 2020 the app was reaching 732million monthly.
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