Bruce Haring pmc-editorial-managerWeather Group LLC, the parent company of The Weather Channel television network, has named Fred Bucher as its senior VP and chief marketing officer.Bucher will lead the marketing, communications and research/insights areas for The Weather Channel and free streaming service Local Now.
The departments will work to support the network’s television programming, including its live coverage, and The Weather Channel’s free streaming service Local Now.“With the opportunities smart media companies have in a world of ever-changing viewer behavior, it’s even more important to ensure we are optimizing our marketing and audience development efforts to reflect our innovative approach to storytelling and the technical.
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