James McClain Though it’s not the sexiest industry, fast casual restaurants like Sweetgreen are transforming the way many Americans consume food.
The build-your-own salad chain, founded in Washington D.C. by a trio of Georgetown college buddies but now headquartered in L.A., has hooked fans across the nation on its menu of zesty salads and related farm-to-table green fare, and on its innovative app, which accounts for more than half of its business.The company’s modern approach has clearly paid off.
Sweetgreen now has nearly 100 locations across the country, upwards of 3,500 employees, and has attracted hundreds of millions in venture capital, enough to achieve the chain a so-called “unicorn” valuation of more than $1 billion — that’s a.
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