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Super Bowl Advertising: Covid-19 Throws Flags, But CBS And Brands Still See Chance To Score

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deadline.com
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As with many other aspects of Super Bowl Sunday, this year’s advertising game-within-the-game has gone through some dramatic adjustments due to Covid-19.The annual big-tent event on February 7 should still deliver hefty financial returns for CBS, which said this week it has essentially sold out inventory for the game at a rate of $5.5 million per 30-second spot.

That’s in line with last year’s Super Bowl on Fox, which reaped $600 million on that single day, according to the company.But Super Bowl LV in Tampa Bay, a matchup between the Tom Brady-led, hometown Buccaneers and Patrick Mahomes’ defending champion Kansas City Chiefs, won’t be the usual nacho-cheese-splattered bacchanal.

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