Todd Spangler NY Digital EditorSpotter, a startup that pays YouTube creators cash up front for monetization rights to their video libraries, has hired digital media veteran Damon Berger as executive VP of business development and operations.Berger most recently was chief marketing officer at kids and family entertainment company WildBrain.
Prior to that, he served as VP, head of digital engagement for toy giant Mattel, and worked at now-defunct YouTube creator network Fullscreen (then owned by AT&T/WarnerMedia) as VP of global strategic partnerships.In 2010, Berger and Shira Lazar co-founded What’s Trending, a news network hosted by Lazar covering YouTube trends and personalities.
Prior to that, he was director of digital marketing at 20th Century Fox and had worked as a creative development manager at ABC Studios.
At Spotter, Berger will focus on developing relationships with large-scale creators, lead strategy around developing partnerships with established brands and organizations, and help drive corporate growth opportunities.
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