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Spotify's 'Marquee' Sponsored Recommendations Show Promising Early Results

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The company is reporting a more than 20% click-through rate for the ad service as it ramps up its beta launch. Back in October, Spotify kicked off the testing phase for Marquee, a new sponsored recommendation tool from Spotify for Artists that allows record labels to target an artist's existing fanbase with pop-up banner ads for new releases.

Now, the company is going wide with that service, which is designed to help major and independent artists alike rack up more streams on the platform -- while also potentially securing new long-term fans -- by leveraging Spotify’s deep trove of listener data.

According to internal numbers provided by Spotify, the Marquee testing phase was a success, boasting an overall click-through rate of more than

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