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Spotify Is Launching Podcast Subscriptions, and Unlike Apple Won’t Take a Cut From Creators

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variety.com
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Todd Spangler NY Digital EditorSpotify wants to be the industry’s No. 1 distributor of podcasts — and it’s willing to forgo some revenue in order to counter Apple’s push into podcast subscriptions.Next week, Spotify will launch its podcast subscription option for partners.

But the company will be letting them keep 100% of the money: Spotify will not take a revenue cut of podcast subscriptions, as first reported by the Wall Street Journal.

By contrast, Apple will keep up to 30% of podcast subscription fees under its program, which is launching next month.In conjunction with Spotify’s podcast subscription rollout, Facebook plans to launch an integrated version of Spotify’s audio player — a project called “Project Boombox” — starting next.

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