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Spotify Buys Podcast Ad-Tech Firm Megaphone for $235 Million in Cash

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variety.com
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Todd Spangler NY Digital EditorSpotify, keeping the pedal to the metal in its aggressive podcast buildout strategy, has acquired podcast publishing and advertising company Megaphone for $235 million in cash.Spotify is buying Megaphone, formerly known as Panoply Media, from media company Graham Holdings.

Megaphone provides podcast hosting and ad-insertion capabilities for publishers and targeted ad sales for marketers.According to Spotify, the acquisition of Megaphone will allow the companies to make dynamic streaming ad insertion available to third-party podcast publishers for the first time.

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