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‘SpongeBob’ and Nickelodeon Shows Drive Paramount Plus Subscriber Growth

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variety.com
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Cynthia Littleton Business EditorNickelodeon has emerged as one of the most popular content hubs on Paramount Plus, offering ViacomCBS a flashback to the good old days when it dominated the linear cable kids TV business.The stickiness of Nickelodeon content is a sign that the strategy of expanding the CBS All Access streamer with the Paramount Plus relaunch on March 4 was the right approach, ViacomCBS CEO Bob Bakish told Wall Street analysts Thursday during the company’s first quarter earnings call.“The real news is it’s now broader,” Bakish said of the subscriber base for Paramount Plus in the 10 weeks since the relaunch. “Nickelodeon is turning into a powerful driver of subscribers and engagement,” he said noting that Nickelodeon shows.

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nypost.com
‘Black No More’ review: Off-Broadway musical is a talent-filled mess
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nypost.com
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usmagazine.com
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hellomagazine.com
Miranda Lambert makes incredible donations to animal shelters on Valentine's Day
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variety.com
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deadline.com
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theplaylist.net
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wonderwall.com
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dailyrecord.co.uk
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hollywoodlife.com
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variety.com
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hollywoodlife.com
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deadline.com
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deadline.com
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deadline.com
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variety.com
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thewrap.com
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thewrap.com
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deadline.com
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