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ViacomCBS CEO Bob Bakish On A Movie A Week On Paramount+ And How SpongeBob Drove Engagement

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deadline.com

Paramount+ is the latest streamer to plant a flag on “one-movie-a-week” land as parent ViacomCBS boosts content spending in the wake of a big capital raise earlier this year.“Frankly, there are not that many movies on Paramount+ today,” said CEO Bob Bakish in a call with analysts after the company released quarterly earnings.

He said the one-a-week model – which echoes similar pushes by Netflix and Disney+ — will include a dozen short-window theatrical releases like Paramount’s A Quiet Place Part II.

Other titles will come from the Paramount Players division or sub- studios like Nickelodeon, Awesomeness and MTV Entertainment.

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