When several marquee albums from Death Row's catalog were pulled from digital streaming platforms last month, there was speculation that Snoop Dogg might be preparing to take the label in a new direction after acquiring it in February.
In a recent appearance on Drink Champs, Snoop explained his reasoning behind removing the albums from DSPs. "First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don't pay," he began. "And those platforms get millions and millions and millions of streams and nobody gets paid other than the record labels.
So what I wanted to do was snatch my music off, create a platform which is something sort of similar to Amazon, Netflix, Hulu.
It'll be a Death Row app. And then the music, in the meantime, will live in the metaverse." Read Next: Woman who accused Snoop Dogg of sexual assault files for lawsuit’s dismissal He continued, saying that the move was about "power" and "control," and slammed streaming services for their low payouts.
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