Todd Spangler NY Digital EditorSnapchat users, put on your thinking Snaps: The app company is launching its first program to pay creators for the most-viewed daily video posts, which will be showcased in a new TikTok-like feed.Snap is launching Snapchat Spotlight, which will show users a stream of publicly submitted posts surfaced based on personalized content algorithms.
Snapchatters who contribute to Spotlight are eligible to get a cut of more than $1 million daily, doled out based on popularity.
It’s a bid by Snap to keep top creative talent on its platform — as it faces growing competition from short-form video rivals TikTok and Instagram.Snap has funded some creator projects before.
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