Sketch comedy brand Smosh has partnered with Twitch to bring its popular channel Smosh Games to the live-streaming platform.
Smosh, which currently has over 25 million subscribers on YouTube, will be moving various shows to Twitch with the goal of re-engaging those familiar with its content and engaging other viewers for the very first time. "What appealed to me was the [Twitch] audience, and the way it’s so unique to other platforms," Smosh co-founder Ian Hecox tellsThe Hollywood Reporter. "People that are willing to watch something either passively or interact a lot with people for a long period of time.
Read more on hollywoodreporter.com
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