Skydance Animation Inks Multi-Year Merchandising Deal With Spin Master
variety.comWilson Chapman editorSkydance Animation announced Tuesday that it has finalized a multi-year partnership with children’s entertainment company Spin Master to develop toys and merchandise based on their properties.“We are thrilled to be partnering with a company like Spin Master that is as committed to quality and attention to detail as we are,” Luis Fernández, head of consumer products at Skydance, said in a statement. “As we ramp up production on our slate of animated features, we could not imagine a better partner to bring our visually stunning and epic animated worlds to life.”The first Skydance Animation film included in the deal will be the upcoming Apple TV Plus original film “Spellbound,” which will receive a product line from Spin Master encompassing fashion dolls, mini-dolls and vehicles.
Following “Spellbound,” Spin Master will have the rights to develop toy lines for all future films produced by Skydance. “Spellbound” is a musical fantasy film that follows Eileen, a teen girl that sets out to break a spell that has divided her kingdom between light and dark.
Vicky Jenson (“Shrek”) directs the film, which is written by Lauren Hynek, Elizabeth Martin and Linda Woolverton and features an original score by Alan Menken with lyrics by Glenn Slater.
The executive music producer for the project is Chris Montan.“Spin Master strives to work with the best partners on long term-licenses and we are honored to align with Skydance, to infuse our marquee innovation on the fantastical worlds and enchanting characters they create,” Chris Beardall, Spin Master’s president of toys and chief commercial officer, said in a statement.
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