By Elsa Keslassy International Correspondent Former NENT Studios U.K. boss Jakob Mejlhede Andersen has been appointed COO of Shahid, the streaming service operated by the Middle East Broadcasting Centre (MBC) which was just revamped.
Andersen will be responsible for the overall content strategy for both Shahid and its premium offering, Shahid VIP, and will be banking on original content, exclusive premieres, and popular third-party programming in Arabic and other languages.
The appointment of Andersen reflects the MBC’s ambition to ramp up Shahid’s original drama and expands the service’s scope. Under his role, the executive will also spearhead the content pipeline for MBC group’s OTT services. “We are confident he has the insights
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