Sex and the City effect” will strike again with And Just Like That, the much-anticipated sequel series. Last week, the latest image circulated of Sarah Jessica Parker wearing a pair of dungarees on the set of And Just Like That, sending newspaper fashion columnists into a frenzy.
The power of the franchise means that this image alone could increase sales of the trousers. “Dungarees could definitely get a bounce from this,” says Jane Shepherdson, who was brand director for Topshop when Sex and the City hit its peak and is now chair of fashion rental platform My Wardrobe HQ. “The way that the show will do it – sort of sexy, feminine but also a bit rock.
Read more on msn.com
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