Sega has revealed its three-point plan to extend the life of its old IPs in an annual financial report by SegaSammy.The report highlights that sales of its five biggest IPs: Sonic the Hedgehog, Persona, Yakuza, Phantasy Star Online and Total War, have increased by 40% over last year’s sales.
It goes on to clarify its strategy for utilising its existing IPs in the future.The report gives the example of Persona 4 Golden which sold over 1million copies on Steam despite being re-released eight years after the original.
Sega uses this to explain how it intends to use existing IPs to increase sales.NME has translated the following from the report:“This example shows that previous titles are still good enough to be sold today.
Read more on nme.com
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