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Seeking More Control Of Its Streaming Destiny, ViacomCBS Won’t Sell Off “Critical Mass” Of Its Content, CEO Bob Bakish Asserts

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Dade Hayes Finance EditorAlthough ViacomCBS will “selectively” sell its content to third parties, as seen in recent deals with HBO Max for South Park or Peacock for Yellowstone, CEO Bob Bakish says such moves could soon become more rare.“At this point, we will not license critical mass of any of our key programming areas — areas like sci-fi, kids or procedurals — to any single player,” Bakish said in an appearance Tuesday at the Credit Suisse Virtual Communications Conference. “We will prioritize franchise IP to our owned and operated platforms.”The company is planning to launch what Bakish called a “super-service,” an expanded version of subscription streaming outlet CBS All Access that will have a “preview launch” this summer ahead of a.

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