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Sarah Jessica Parker To Exec Produce Dating Format With ITV America, In Development At Lifetime

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deadline.com

Peter White Television EditorEXCLUSIVE: Sarah Jessica Parker has teamed up with Love Island producer ITV America for a dating social experiment in development at Lifetime.Deadline understands that the Sex and the City star will exec produce Swipe Swap (w/t) via her Pretty Matches Productions and has teamed up with ITV Entertainment, the ITV America company behind CBS’ Love Island, for the project.Swipe Swap is a social experiment in love and location, following two hopeful singles who trade places and adopt each other’s lifestyles – from living in one another’s homes and visiting each other’s favorite local haunts, to connecting with one another’s closest friends and family – all in the pursuit of romance in their new cities.

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