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Evgenia Markova
Russia
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Evgenia Markova
Russia
Russian Producers Hit AFM With Eyes on Global Market
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variety.com
variety.comChristopher Vourlias While cinemas worldwide have spent the better part of this year shuttered or operating at limited capacity, few film industries have felt the pain quite like Russia’s, which generates roughly 80% of its revenues from theatrical receipts, according to Evgenia Markova, head of the Russian film promotion body Roskino.But while local profits have plummeted, Russian producers continue to find growing interest from foreign buyers, with Markova pointing to strong sales at Mipcom and at the Key Buyers Event, a virtual showcase for domestic productions that took place this summer.“The Russian industry has learned to adapt to all the new circumstances,” she says. “It became more flexible, and more responsive to the needs of the.
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