By Dade Hayes Finance Editor Roku has added a live, on-screen program guide to its free, ad-supported Roku Channel, enabling it to more closely emulate the experience of watching linear TV.
In addition to the guide, Roku is adding more than 30 new channels to the existing lineup of 100-plus viewing options that can be accessed via the Roku Channel.
While the new offerings include lifestyle, movie, sports and kids programming delivered on demand, many are in the live news category.
The rollout of the guide and new channels coincides with a period when news is a key part of an overall boom in streaming. Roku recently reported an 80% surge in viewing hours in April compared with the same month in 2019.
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