A five-second guerilla marketing ad by the Reddit subreddit r/wallstreetbets got a message across in a blink-and-you’ll-miss-it moment just after halftime.The community was using a GoFundMe to raise money for an ad, but couldn’t reach the lofty mark in the short-time before the game.
So instead, it opted to blast out the message in its five-second moment, hoping that the subsequent pick-ups (like this) would help reach the intended audience.The plan was hatched in reaction to a thirty-second Super Bowl ad by the stock-trading app Robinhood, which is currently in the dog house for blocking trading in Gamestop and other volatile stocks.
Read more on deadline.com
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