Reboots, Representation and Ripping Into Politics: 8 Top Takeaways From Edinburgh TV Festival
variety.comVariety’s top takeaways from the three-day festival: 1. Make Content Local, But Not Parochial Local content is big business and the U.S.
streamers are committed to projects that reflect the countries they’re operating in. “What we saw when we launched globally in 2016 was all our audiences were crying out for local content,” said Amazon Studios U.K.
boss Georgia Brown. “They loved all the incredible U.S. stuff we were producing but they really wanted their own culture and talent reflected back on screen.
So our strategy in that sense hasn’t shifted and won’t shift.” Brown’s comments were echoed by Johanna Devereaux, Disney+’s director of scripted content for EMEA, but she warned it was important to balance authentic British content with global appeal. “Our catchphrase is always ‘local not parochial,’” said Devereaux. “It’s really important that it does feel authentically British but not inward-looking. 2.
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