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React Media, Pioneering YouTube Video Producers, Acquired by Startup Electric Monster

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variety.com

Todd Spangler NY Digital EditorElectric Monster Media, a newly formed digital media roll-up company, has acquired React Media, whose popular YouTube franchises built around reaction videos include React, People vs.

Food (formerly Replay) and Try Not To.React Media, previously known as FBE (Fine Brothers Entertainment), was originally formed by brothers Rafi and Benny Fine in 2004, who hit it big as YouTube creators in the platform’s earlier days.

The company’s flagship React channel on YouTube has 20 million subscribers and more than 11 billion views to date.React Media is Electric Monster’s fifth acquisition to date, but Electric Monster CEO Matt Gielen declined to identify the other properties it has acquired.

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