Primark has launched its first ever collection of clothing to help women who are going through the menopause relieve symptoms and feel that bit more comfortable.
The budget fast-fashion chain's innovative new range will include a range of nightwear, underwear and base layers that have been designed to relieve one of the most common symptoms - hot flushes.Featuring anti-flush technology, cooling yarn, odour control and a temperature control design, the retail giant's collection aims to help women feel more comfortable and fresh during the day or help aid in a restful nights sleep.The new collection dropped in stores from September 5 and will be accompanied by social media and in-store marketing to provide more information about the topic of menopause.
Prices for the 14-item strong collection ranges between £7-£12 - meaning that Primark's new menopause range is not just innovative, but also budget-friendly.
Primark has said that the collection will feature a range of affordable basic items that can be added to the wardrobe as the foundation layer for any outfit.
Read more on dailyrecord.co.uk
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