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Pearl Jam’s Secret to 30 Years of Success? Follow the Grateful Dead Playbook

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Jonathan Cohen It boggles the mind as much today as it did 30 years ago when four unassuming rock bands from Seattle captured the hearts and minds of the entire world, forever changing the music industry.

Soundgarden was first out of the gate. The Chris Cornell-fronted band had several years of indie success under its belt before signing to a major label in 1989.

Its second album for A&M, “Badmotorfinger,” was scheduled for release on Sept. 24, 1991. Alice In Chains had also jumped to the majors, inking a deal with Columbia in 1989 that led to a mainstream breakthrough the following year via the single “Man in a Box.” Nirvana, local darlings thanks to 1989’s “Bleach,” released by Sub Pop, had signed with Geffen offshoot DGC in 1990.

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