K.J. Yossman Paramount Plus’s Douglas Craig outlined the streamer’s strategy during a keynote panel at Mipcom as it readies to launch in Europe in 2022.Craig, ViacomCBS’s SVP of programming and acquisitions, said that “Europe is the next logical step” for the platform, which has already launched in 25 markets this year, including Latin America, the Nordics, Australia and Canada.He described Europe as a “complicated” market to enter however, not only in terms of the quotas for local content but also the numerous distribution channels.“Our philosophy is ubiquitous distribution,” Craig said.
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