Many a record exec will tell you they can spot a hit single a mile off, but some of the best moments in the history of pop music have been when a song defies expectations and takes off because, beyond the marketing smoke and mirrors, the general public actually warms to it.
Enter Atomic Kitten’s Whole Again: a cutesy, singalong ballad released as a last-ditch attempt to keep their record deal with Virgin.
It was the group’s fifth single following a string of middling hits: Top 10s Right Now, See Ya, I Want Your Love and the Number 20-peaking Follow Me.
Success had been reasonable, but nothing had connected on a wider scale. So small was the budget for Whole Again’s release that an old press shot was used for the artwork – Natasha Hamilton,
Read more on officialcharts.com
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