One thing is clear after we’ve endured a 19-month pandemic: The world now, more than ever, needs James Bond.And not just movie theaters, and concession industries, but an assortment of brands from Madison Avenue which have seen sales curtailed during lockdown, in particular the auto industry which continues to see production slowed due to a chip shortage with car dealers’ new auto lots seeing inventories at 30% less their pre-pandemic numbers.In what is one of the year’s most prolific motion picture cross-promotional campaigns valued at $150 million from over 14 brand partners is that of MGM/United Artist Releasing/Eon’s No Time to Die.
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