guidelines aimed at scientists, researchers and TV presenters from the International Union for Conservation of Nature (IUCN), the global authority on protecting the natural world.
Experts fear that images of primatologists interacting with animals can undermine conservation efforts by inadvertently driving demand for the illegal primate pet trade and encouraging the public to take selfies with monkeys, orangutans and lemurs.
Studies have found the use of primates in commercials – such as the chimpanzees in PG tips adverts from the 1950s to 1970s – can distort the perception of an animal’s conservation status, and there are concerns that social media images of humans interacting with nonhuman primates are having the same effect.
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