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hollywoodreporter.com Hollywood film audience Feature

Nielsen to Measure Feature Films on VOD

13.01.2021 - 08:25

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Nielsen — famous for dispensing television ratings — is getting into the feature film business. The company on Tuesday announced the launch of a new service, Theatrical Video-On Demand (TVOD).

The offering, unveiled during Nielsen's virtual session at CES 2021, comes as more and more Hollywood studios make their movies available early in the home across an array of VOD platforms because of collapsing windows and the ongoing pandemic.

Some studios are sending their high-profile titles directly to their streaming companies, such as Disney+ or HBO Max, while others, led by Universal, are focusing on premium VOD.

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