Brian Steinberg-Senior show audience record 2024 Brian Steinberg-Senior

Nielsen Plans TV-Ratings Overhaul by 2024 With Focus on Multi-Screen Audience

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variety.com

Brian Steinberg Senior TV EditorNielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV.The media-measurement giant plans to launch a new system that examines how many impressions a show or commercial makes across a broader panoply of video windows that might include the TV screen, but also the one embedded in a smartphone or computer.

The process, which is expected to start in the fourth quarter of 2022 and  be completed by the fall of the 2024 TV season, is likely to recalibrate decades of efforts to understand who watches programming and how they do it.“Our customers want to understand how much audience came from different windows — from YouTube, from.

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