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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Nielsen, Facing Scrutiny For Measurement, Sets Shift To “Impressions-First” System As Broadband-Only Homes Enter Mix In 2022
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deadline.comNielsen is adopting a way of transacting advertising buying and selling that is favored by many top local TV station groups.Impressions-based buying and selling of advertising will be the new focus, as broadband-only households get set to be added to the statistical mix in January 2022.
The change follows a period of pointed criticism of Nielsen over its measurement approach, and the withdrawal of a notable watchdog group’s endorsement of the company’s methods.Many large local station groups and trade organizations have pushed for impressions-based buying and selling in local markets.
Centering on impressions and costs-per-thousand, or CPMs, is a departure from instead target rating points (TRPs) or cost-per-points (CPPs), which long formed
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