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Nielsen CEO Admits ‘We Haven’t Been Perfect’ Following Suspension of Ratings Accreditation
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thewrap.comNielsen One capabilities. This change will help us better deliver on true measurement integrity, which will benefit the entire industry and, ultimately, the audience we all serve.
We remain dedicated to serving the needs of the industry and are committed to ensuring the most robust media measurement available.
We look forward to sharing these developments on an accelerated timeline.”The Media Rating Council (MRC) suspended its accreditation of Nielsen’s National Television service last Wednesday.
Furthermore, it also suspended the accreditation for Nielsen’s Local People Meter and Set Meter Markets services, which previously had their accreditations on “hiatus.” Each of those suspensions become effective in mid-September.Basically, the MRC.
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