Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
A senior marketing executive at the NFL maintained that the league had nothing to do with helping to engineer Kansas City Chiefs tight end Travis Kelce‘s ultra-viral courtship of pop superstar Taylor Swift.
Marissa Solis, SVP of global brand and consumer marketing for the NFL, addressed the phenomenon during a panel at Advertising Week on the topic of how sports leagues are trying to reach elusive Gen Z audiences.
Once the romance became public in September, she said, the league could only do its best to react and make the most of it. Communicating with fans about the relationship offered “a perfect example” of the challenge of connecting with Gen Z fans, who are “fast paced and ever-changing,” Solis said. “It’s really, really tough to actually get them and to be ahead of them.” The league “learned from the best, Ms.
Taylor Swift,” she said with a smile, leaning into the off-field development, which also boosted TV ratings at a time when Swift was also getting set for the wide release of her Eras Tour concert film. “This thing happened like this,” Solis marveled, snapping her fingers. “People think that we may have had something to do with it.
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