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Next-gen price hike issue is “complex”, says Xbox exec

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Microsoft has remained tight-lipped on the price of its next-gen first-party games, but one Xbox exec has suggested that the issue isn’t as simple as a US$10 price hike.During an appearance on the Real Deal podcast, Aaron Greenburg, the general manager of games marketing at Xbox, described the issue as “super complex” while pointing at the Xbox Series X and S’ ecosystem of features, such as Smart Delivery and Game Pass, as solutions.“What you’ve seen from us is we want to put gamers first,” he said. “Our commitment and how we’ve approached this whole generation is […] we’re not going to make you pay again for next-gen versions of our games, we’re doing Smart Delivery […] we’ve tried to be fan-first in every way that we can.”Greenburg also.

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