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Netflix Says Viewing Rose 14% During Facebook’s Hours-Long Outage

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variety.com

Todd Spangler NY Digital EditorNetflix has long said it competes not just with other premium streaming services — like Amazon Prime Video, HBO Max or Disney Plus — but also other activities, including playing “Fortnite” and sleep itself.Now the company has shared a data point that illustrates this dynamic: According to Netflix, on Oct.

4, when Facebook, Instagram and the social giant’s other apps experienced a global outage that lasted about six hours, the service saw a 14% increase in engagement during the time Facebook’s services were down.“We compete with a staggeringly large set of activities for consumers’ time and attention like watching linear TV, reading a book, browsing TikTok or playing ‘Fortnite,’ to name just a few,” Netflix.

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