Netflix has acquired worldwide streaming rights to Chinese animated film New Gods: Nezha Reborn, which opened theatrically in China last weekend at the start of the Lunar New Year holiday.
The film is produced by pioneering Beijing-based studio Light Chaser Animation. The movie is based on the oft-adapted classical Chinese novel The Investiture of the Gods, but Light Chaser has given the material a vivid pop-culture spin in a bid to generate excitement among Chinese youth.
Those efforts have yielded a modest success at China’s booming box office. Among the seven Chinese New Year titles that released last Friday, Nezha Reborn currently ranks fifth with $36.5 million in total sales, according to ticketing service Maoyan.
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