Rebecca Souw Global streaming giant Netflix has teamed with South Korea’s largest cinema chain CJ CGV to give theatrical releases to seven Netflix Original movies.
The Korean-language titles will be given a limited 13-day run (Sept. 1-12, 2021) in 80 CGV multiplexes.The initiative, branded as ‘NetFic,’ is the latest effort by the film industry to stimulate box office in Korea, where the exhibition and distribution sectors in Korea have been badly shaken by the impact of COVID-19.
Audiences have been slow to return to in-person screenings and many high-profile film releases have been postponed or canceled as a result.Netflix and other streaming platforms have been able to take advantage of the malaise and license some of the disrupted.
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