Netflix Cofounder Marc Randolph Shares Tips and Tricks to Help Aspiring Entrepreneurs Turn Ideas Into Success Stories In ‘That Will Never Work’

usmagazine.com:

As the first CEO and cofounder of Netflix, Marc Randolph knows a thing or two about turning a simple dream into a success story.

In his internationally best-selling book, That Will Never Work: The Birth of Netflix and The Amazing Life of an Idea, the Silicon Valley mogul shares tips, tricks and secrets that he’s learned in his four decades as an entrepreneur.Stars Who’ve Penned BooksHowever, the book — now available in paperback and featuring a new afterword — isn’t just for those who want to make a splash in the business or tech world. “It’s for anybody who has an idea that they want to try and make real,” he told to Us Weekly. “I also was trying to dispel some of the myths about what it’s like doing a startup.

I wanted people to see really what it’s like when you’re really trying to take a crazy idea and make it real.”Randolph is no stranger to taking crazy ideas and making them a reality.

Case in point: After founding MacUser magazine, he and his team launched Netflix in 1994 — then a 12-person startup — from their offices held in an old bank building. “There was dirty green carpet on the floor,” the New York native, 64, recalled of the companies’ humble beginnings. “We couldn’t afford furniture, so we went down to Costco and bought card tables and beach chairs from home.”Celebrity Charity: Stars Who Use Their Influence to Give Back Eventually, Randolph helped turn the mail-order DVD service into the streaming giant with 200 million subscribers that now produces its own TV shows and movies — but it wasn’t without a little trial and tribulation. “What you learn is that there’s no such thing as a good idea,” he explained. “This great idea we had for doing video rental by mail — the idea that everyone told me that will