Nearly Two-Thirds of Consumers Want a Streaming Service Bundle, Survey Finds
thewrap.comreport on Wednesday, Nielsen reported a nearly 20% increase in unique programming across streaming platforms in the past three years.
As of February, consumers now have over 817,000 unique program titles to choose from — compared to around 646,000 in December 2019.
According to Nielsen, consumers say the rapidly increasing number of options “makes it more difficult to find the content they’re looking for.”The uptick in available content also corresponded with a rise in consumption.
Nearly 20% of Americans are now paying for four streaming services, up from 7% in 2019. As of February, streaming content made up close to 29% of consumers’ total TV viewing time, which beats broadcast viewing by about 3%.Last year alone, Americans watched nearly 15 million years’ worth of streaming content, Nielsen reported.
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