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NBCUniversal Touts New Peacock Spotlight Ad Unit Plus Live, Linear Ad Insertion & Contextual Tools At NewFronts

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In its first NewFronts presentation, NBCUniversal laid out its multi-platform ad strategy and revealed new initiatives like an ad unit on Peacock that lets brands reach a broad audience at a certain time regardless of what they are watching.The company also detailed new dynamic ad insertion and contextual ad offerings during the virtual event, which capped this year’s four-day blitz of NewFronts.

NBCU will present during its traditional upfront slot on Monday, May 17.The One Digital Video offering, which recently got a boost at the company’s One21 event earlier this spring, weaves together linear broadcast and cable networks with digital, social and streaming.

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