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NBCU’s Jeff Shell Says Movie Theaters Will Be ‘More Than Fine’ Even With Collapsing Windows
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thewrap.comAlso Read: AT&T CEO Defends Same-Day Release of 2021 Warner Bros Films on HBO Max: a 'Win-Win-Win'The NBCU boss knows that the recent decision made by AT&T’s WarnerMedia to roll out all of its 2021 theatrical titles in both theaters and on its streaming service HBO Max on the same day is “a different strategy,” but thinks “anything that, in my opinion, collapses windows… I think is going to add value to the whole business and I think theaters are going to be more than fine in the long term.”Shell anticipates that when the coronavirus pandemic is over, there will be a bit of a “Roaring Twenties effect” that will get people out of their houses and back into theaters.“The idea of sitting at home in your apartment on a Friday night watching.
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