My £44.61 Asda shop shows Smart Price belongs on the scrapheap

manchestereveningnews.co.uk:

Whether you've shopped at Asda or not, you'll no doubt have heard about its Smart Price range. It's the go-to for cash-strapped shoppers looking for the cheapest deals on products throughout the store.

But the budget range is being scrapped by the retailer as it brings in its new Just Essentials line. Many of the former Smart Price products are simply being rebranded so shoppers will know exactly what they're getting, but there are some new items too. READ MORE: I shopped at three supermarkets for items which have seen the biggest price swings this year - and here is where works out cheapest And its budget fruit, veg and meat - previously labelled Farm Stores - will also come under the Just Essentials umbrella.

So what does it all mean for shoppers? We visited the supermarket this week to find out. Firstly, with its bright yellow packaging, it's all easier to find.

Anyone who's previously shopped for Smart Price products will know that they don't exactly stand out. While the packets and tins have mostly plain white labels, the cheaper Farm Stores products all merged with the more expensive stuff, so it was never that obvious that you were getting the budget deals.