Mubi U.S. Distribution Chief On NYC Cinema Pass Success, ‘Great Freedom’ Open – Specialty Box Office
deadline.comMubi’s German-language, post-WWII drama Great Freedom grossed a solid $8,814 at NYC’s Film Forum this weekend, the latest in a string of foreign films to open well and with younger demos previously atypical of the genre.Austria’s shortlisted Oscar submission for Best International Feature was also Mubi’s pick of the week for its Movie One program that’s been available to NYC streaming subscribers since October.
It offers one free ticket a week to a prestige pic (from diverse distributors) and is set to roll out to LA and other U.S. markets this spring.“We are firm believers that the more people that see films in theaters the better.
We are about the theatrical experience and a healthier film culture. Generally, it doesn’t exist just on screen or just in theaters.
It’s a rising tide. People are more apt to watch something in a cinema if they are fervent and obsessive movie fans,” says Mubi’s director of U.S.
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