Dino-Ray Ramos Associate Editor/ReporterAs award shows try to figure out the right formula for putting on an event comparable to live pre-COVID TV events, MTV’s annual Video Music Awards put on quite a show Sunday night.
Complete with social distancing, COVID-compliant production numbers and lots of cool face masks (thanks to Lady Gaga), the VMAs delivered strong numbers with its 2020 ceremony hosted by Keke Palmer.Although down 5% from last year, the VMAs still managed to net a solid 6.4 million viewers with its pre-show, post-show, main show and encores.
The ceremony, which was simulcast on 13 ViacomCBS brands, was also up 8% from last year in Total Minutes Consumed (TMC) on linear and digital combined (1.330B vs.
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