MPA’s Data-Research Team Has Collected Stats for Nearly a Century
variety.comBob Verini For nearly 100 years, the MPA data-research team has served as a valuable resource for members and for workers in the media, the government and the general public.The data efforts don’t date back to the first years of the association, “unfortunately,” says Julia Jenks, VP of worldwide research.
But since the fact-gathering began, the mission of those who assemble and analyze “the numbers” is rooted in the original MPA charter of purpose: An association designed to serve its members with impeccable accuracy and integrity.Providing high-quality research is essential to the industry’s lobbying efforts with government and public relations and, as a central clearinghouse, the MPA is uniquely positioned to process that data.
Truly industry-wide analytics would be well-nigh impossible for any one member to collect from others, given legal requirements and duties to owners and shareholders.
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